Failing to plan in business equates to planning to fail. Any business, regardless of size, structure or sector, must have a strong business strategy. Whether an enterprise is in the establishment phase or has been operating for decades, a business strategy is essential to ensure a sound purpose and focus for that enterprise. This program explores various aspects of business strategy through street and expert interviews, features a range of individuals experienced in developing and implementing business strategies. Topics discussed include mission statements, aims and objectives, business culture, measuring success, and growth. This program is an excellent resource for all business students.
Failing to plan in business equates to planning to fail. Any business, regardless of size, structure or sector, must have a strong business strategy. Whether an enterprise is in the establishment phase or has been operating for decades, a business strategy is essential to ensure a sound purpose and focus for that enterprise. This program explores various aspects of business strategy through street and expert interviews, features a range of individuals experienced in developing and implementing business strategies. Topics discussed include mission statements, aims and objectives, business culture, measuring success, and growth. This program is an excellent resource for all business students.
General Note
Originally released by Video Education Australasia, 2012.
Streaming video file encoded with permission for digital streaming by Infobase on January 19, 2017.
Content Note
The Mission Statement: What is a Mission Statement(1:27) -- Aims and Objectives (3:14) -- Culture (4:55) -- Measuring Success (3:41) -- Growth (3:53) -- Credits: Business Strategy (0:49).