This program spotlights two very different small-business owners-a physical therapist and a performance artist-who have something very important in common: a business plan. Over the course of the video, Peter Dolan and Neda Rahmani talk about the key components of a business plan: the executive summary and overview, the operations plan, the marketing plan, and the financial plan. Expert commentary is provided by Nicole Donegan, a business growth adviser with 20 years' experience in B2B and professional services marketing.
This program spotlights two very different small-business owners-a physical therapist and a performance artist-who have something very important in common: a business plan. Over the course of the video, Peter Dolan and Neda Rahmani talk about the key components of a business plan: the executive summary and overview, the operations plan, the marketing plan, and the financial plan. Expert commentary is provided by Nicole Donegan, a business growth adviser with 20 years' experience in B2B and professional services marketing.
General Note
Encoded with permission for digital streaming by Infobase on Apr. 14, 2010.
Learn360 is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Content Note
Business Plan: Introduction (2:14) -- Why is a Business Plan Necessary? (1:36) -- Business Plan: Executive Summary (1:29) -- Business Plan: Overview Section (2:11) -- Business Plan: Setting Goals (2:05) -- Business Plan: Operations Plan (1:47) -- Business Plan: Organizational Structure (2:27) -- Business Plan: Marketing Plan (1:48) -- Business Plan: SWOT Analysis (1:32) -- Business Plan: Marketing Strategy (2:17) -- Business Plan: Financial Plan (2:25) -- Business Plan: Financial Information (1:40) -- Advice for Future Business Owners (2:11).
