In business planning and operations there are many ways to measure the success and viability of an enterprise. But regardless of how well a business stacks up on paper, without effective cash flow, it can be crippled, which can very quickly lead to its demise. This film examines cash flow, what it is, why it is important, and a range of aspects that need to be considered in maintaining it at appropriate levels. Featuring a presenter and Jonathan Pike from Westminster University, it explores the components of cash flow, liquidity and the importance of cash flow and the cash flow forecast.

Originally released by Video Education Australasia, 2012. Streaming video file encoded with permission for digital streaming by Infobase on January 19, 2017.

Introduction: Cash Flow(2:39) -- Liquidity and Why Cash is so Important (4:08) -- Cash Flow Forecast (7:23) -- Conclusion: Cash Flow (1:32) -- Credits: Cash Flow (0:42).