When it comes to mastering - and manipulating - attention, some of the world's leading experts aren't scientists. They're magicians.

Streaming video file encoded with permission for digital streaming by Infobase on April 22, 2015.

Attention Overview --(2:07) -- Misdirection Experiment -- (2:40) -- Change Blindness -- (1:54) -- Flicker Experiment -- (2:21) -- False Attention Experiment -- (3:50) -- Pick Pocket Experiment -- (4:26) -- Attention Manipulation -- (2:31) -- Multitasking Myth -- (3:11) -- Multitasking Experiment: Two Tasks -- (2:38) -- Multitasking Experiment: Three Tasks -- (3:53) -- Multitasking Dangers -- (1:03) -- Inattentional Blindness -- (3:59) -- Inattentional Blindness Experiment -- (3:46) -- Stroop Effect -- (1:55) -- Hypnosis Experiment -- (5:16) -- Stroop Effect Experiment under Hypnosis -- (1:48) -- Viewer Attention Experiment -- (2:16) -- Credits: Pay Attention -- (0:18).