Pleasing the eye is important, but a skilled designer also pays attention to the consumer's mind, emotions, and needs. This program explores the basic elements of design and how they can be manipulated to create powerful visual and interactive experiences. Detailing the properties of line, shape, tone, point, texture, color, and letterform -- and how designers organize these elements through contrast, patterning, figure -- ground tension, and other methods -- the video uses examples in architecture, landscaping, graphics, and other fields to reinforce essential concepts. Students will find the program's lively animation sequences helpful as they absorb each design lesson.
Pleasing the eye is important, but a skilled designer also pays attention to the consumer's mind, emotions, and needs. This program explores the basic elements of design and how they can be manipulated to create powerful visual and interactive experiences. Detailing the properties of line, shape, tone, point, texture, color, and letterform -- and how designers organize these elements through contrast, patterning, figure -- ground tension, and other methods -- the video uses examples in architecture, landscaping, graphics, and other fields to reinforce essential concepts. Students will find the program's lively animation sequences helpful as they absorb each design lesson.
General Note
Encoded with permission for digital streaming by Infobase on Apr. 07, 2006.
Learn360 is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Content Note
Elements of Design: Point and Line (3:48) -- Elements of Design: Shape and Form (3:00) -- Elements of Design: Tone and Texture (3:41) -- Elements of Design: Color and Letterform (5:23) -- Principles of Design: Figure-Ground and Balance (3:36) -- Principles of Design: Contrast and Cropping (2:59) -- Principles of Design: Hierarchy and Scale (2:40) -- Principles of Design: Proportion and Pattern (4:34).
