What is it like to be an account manager? In this Career Q&A video interview, Laura McCarthy talks about her career path, what she does on the job, and the keys to success as an account manager in advertising and marketing. She also offers candid advice on breaking into the profession as well as insight into the industry's biggest challenges and how the field may change in the next ten years.
What is it like to be an account manager? In this Career Q&A video interview, Laura McCarthy talks about her career path, what she does on the job, and the keys to success as an account manager in advertising and marketing. She also offers candid advice on breaking into the profession as well as insight into the industry's biggest challenges and how the field may change in the next ten years.
General Note
Originally released by Cambridge Educational (Firm), 2015.
Streaming video file encoded with permission for digital streaming by Infobase on June 09, 2015.
Content Note
Account Manager: Main Duties and Responsibilities --(0:27) -- Account Manager: Career Beginnings -- (0:56) -- Account Manager: Keys to Success -- (0:40) -- Account Manager: Education and Certification Requirements -- (0:27) -- Account Manager: Workplace Atmosphere -- (0:48) -- Account Manager: Advice for Aspiring Pros -- (0:38) -- Account Manager: A Day on the Job -- (1:21) -- Account Manager: Industry Goals and Services -- (0:45) -- Account Manager: Industry Challenges -- (1:01) -- Account Manager: Looking at the Future -- (0:48).