In this program produced in Australia, students will find accessible explanations and examples of persuasive literary techniques used in advertising. The theme of car commercials provides a useful context in which students can explore the effect of multiple techniques, including allusion, simile and metaphor, hyperbole, personification, evaluative language and parody.

Originally released by Video Education America (VEA), 2015. Streaming video file encoded with permission for digital streaming by Infobase on January 19, 2017.

Literary Devices in Ads: Introduction (4:40); --Neologism and Similes (2:32); -- Another Commercial (2:52); -- Wish They Had a Jeep (3:32); -- Credits: Literary Devices in Ads (0:03);.