In recent decades, franchising has become a popular and highly successful business model for many enterprises. Some of the world's best-known brands have become household names through extensive international franchising. This film looks at various aspects of franchising, including: how the franchising business model works, attributes of a successful franchise business operator, and benefits to franchisors and franchisees. A range of business operators and other industry professionals give first-hand perspectives on a broad range of features and considerations of franchise operations. Interviewees: Brian Smart (British Franchise Association), Roy Seaman (Franchise Development Services), Julie Taylor (Cartridge World), Dave Wilson (Snap-on Tools), Jonathan Williams (SHOKK Energie), and Carol Stewart-Gill (Dublecheck).
In recent decades, franchising has become a popular and highly successful business model for many enterprises. Some of the world's best-known brands have become household names through extensive international franchising. This film looks at various aspects of franchising, including: how the franchising business model works, attributes of a successful franchise business operator, and benefits to franchisors and franchisees. A range of business operators and other industry professionals give first-hand perspectives on a broad range of features and considerations of franchise operations. Interviewees: Brian Smart (British Franchise Association), Roy Seaman (Franchise Development Services), Julie Taylor (Cartridge World), Dave Wilson (Snap-on Tools), Jonathan Williams (SHOKK Energie), and Carol Stewart-Gill (Dublecheck).
General Note
Originally released by Video Education America (VEA), 2013.
Streaming video file encoded with permission for digital streaming by Infobase on January 19, 2017.
Student worksheet available under Additional info tag.
Content Note
What Is a Franchise? (3:35); --Attributes of a Successful Franchise Business Operator (6:39); -- The Franchisor (6:48); -- The Franchisee (8:31); -- Credits: Franchising (0:48); .