Peter Quarry and Carolyn Stafford, director of Connect Marketing and author of Small Business, Big Brand, discuss verbal branding-an undervalued aspect of marketing. This program investigates how we talk about our jobs and workplaces, how to encourage positive language, and the numerous opportunities to promote a business that can arise in casual interactions.
Peter Quarry and Carolyn Stafford, director of Connect Marketing and author of Small Business, Big Brand, discuss verbal branding-an undervalued aspect of marketing. This program investigates how we talk about our jobs and workplaces, how to encourage positive language, and the numerous opportunities to promote a business that can arise in casual interactions.
General Note
Streaming video file encoded with permission for digital streaming by Infobase on July 17, 2015.
Content Note
Importance of How People Talk about Their Business --(2:22) -- What is Branding? -- (2:02) -- What is Verbal Branding? -- (3:28) -- How do We Encourage Positive Talk? -- (3:18) -- "How's Business?" -- (1:37) -- Other Verbal Branding Opportunities -- (2:04) -- Credits: Talking Up Your Business -- (0:24).
