When the animals of Mr. Jones' Manor Farm revolt against their human rulers, they establish the democratic Animal Farm under the credo, "All Animals Are Created Equal." Out of their cleverness, the pigs, Napoleon, Squealer, and Snowball, emerge as leaders of the new community. In a development of insidious familiarity, the pigs begin to assume ever greater amounts of power, while other animals, especially the faithful horse Boxer, assume more of the work. The climax of the story is the brutal betrayal of Boxer, when totalitarian rule is reestablished with the bloodstained postscript to the founding slogan: "But Some Animals Are More Equal than Others."