Located on the volcanically formed lake that shares its name, the North Island city of Rotorua is widely considered to be the birthplace of New Zealand's tourism industry, having hosted vacationing travelers since the early 19th century. This program examines the many features that make Rotorua an attractive tourist destination. These include the region's spectacular lakes and forests; its geothermal features, which make it an ideal setting for health spas; and the strong presence of traditional Maori culture, a vital aspect of New Zealand society. Such attractions help to draw around four million visitors a year to Rotorua, prompting civic leaders to ensure that the industry is economically, socially, and environmentally sustainable. A valuable case study in tourism development!
Located on the volcanically formed lake that shares its name, the North Island city of Rotorua is widely considered to be the birthplace of New Zealand's tourism industry, having hosted vacationing travelers since the early 19th century. This program examines the many features that make Rotorua an attractive tourist destination. These include the region's spectacular lakes and forests; its geothermal features, which make it an ideal setting for health spas; and the strong presence of traditional Maori culture, a vital aspect of New Zealand society. Such attractions help to draw around four million visitors a year to Rotorua, prompting civic leaders to ensure that the industry is economically, socially, and environmentally sustainable. A valuable case study in tourism development!
General Note
Encoded with permission for digital streaming by Infobase on September 29, 2013.
Learn360 is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Content Note
Sustainable Tourism Case Study (2:01) -- Investing in Rotorua Tourism (3:43) -- Economically Sustainable Tourism (2:30) -- Rototura Tourist Trends (2:23) -- Socio-Culturally Sustainable Tourism (5:03) -- Murphy's Tourism Model (0:45) -- Environmentally Sustainable Tourism (3:15) -- Addressing Rotorua Pollution (3:00) -- Credits: Rotorua: A Case Study in Sustainable Tourism (1:02).