Nl;pr not long; please read: a preface -- "I hate books": words go digital -- Reading evolves -- Tl;dr: readers reshape writing -- The appeal of words onscreen -- The web ate my print option: one-off reading -- How social is reading? -- "It's not a book": the physical side of reading -- Your brain on hyper reading -- Faxing Tokyo: when cultures and markets meet -- The future of reading in a digital world -- Acknowledgments -- Notes -- References -- Index.