Part 1. Social media and its potential for schools. 1. An introduction to social media technology and its potential for schools -- Part 2. Social media and school safety. 2. Concerns and benefits -- 3. Student safety issues -- 4. Encouraging responsible use of social media -- 5. Social media and school safety -- 6. Social media and a crisis response -- 7. Developing acceptable-policies -- Part 3. Social media and school leadership -- 9. Tools for communication -- 10. Tools for productivity -- 11. Tools for professional growth -- Part IV. Social media for enhancing learning -- 12. Twenty-first century knowledge, skills, and curricula -- 13. Twenty-first century learners -- 14. Social media, digital technology, and twenty-first century -- 15. Instructional leadership for integrating digital social media in twenty-first century schools -- 16. Working with twenty-first century tools -- 17. Gaming and simulation as instructional tools -- Part 5. Future trends. 18. Future trends in social media technology and digital literacy.