Item Detail Information
Unmarketing : stop marketing. Start engaging.
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Unmarketing : stop marketing. Start engaging.
-- Un marketing
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1 Total copies, 1 Copies are in, 0 Copies are out.
Offers strategies for building a strong customer base using the "pull and stay" concept, which utilizes engaging communication and relationship-building skills to attract customers and maintain their business.
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Authors
Stratten, Scott
Subjects
Relationship marketing.
Viral marketing.
Language
English
Dimensions
24 cm.