"Reading doesn't matter anymore--" unless we -- 1. Expand our definition of literacy -- 2. Include comics, magazines, poems, songs, manuals, and novels as part of reading -- 3. Understand the use of technology as literacy -- 4. Remember that story is the heart of literacy -- 5. Help students build strong reading muscles -- 6. Value the reading response of young people -- 7. View writing as literacy -- 8. Recognize the ages and stages of individuals -- 9. Explore how words work -- 10. Turn printed texts into active learning -- 11. Focus on literacy in every subject -- 12. Welcome kids into the culture of literacy -- 101 literacy events.