Machine generated contents note: Introduction -- Chapter 1 : The Most Effective Curriculum Materials Are Rarely Adopted -- Chapter 2 : The Educational Publishing Business and Profit Motive -- Chapter 3 : The Educational Materials Publishing, Players Process, and Priorities -- Chapter 4 : Standards and Testing Don't Increase Student Achievement -- Chapter 5 : Why Technology Hasn't Improved Student Achievement -- Chapter 6 : Why Teacher Education and Professional Development Don't Improve Student Achievement -- Chapter 7 : Rising Above the Plateau.