1. Data: a four-letter word? Data-driven instruction is here to stay --2. If you don't know where you're going, how will you know when you get there? Writing goals that direct instruction -- 3. It's as easy as A-B-C-D! Four components of a well-written goal -- 4. K.I.S.S. me! Keeping data simple -- 5. A bird in the hand... Permanent products and quantified behavior -- 6. If at first you don't succeed, trial, trial again: Increasing desired behaviors -- 7. It's all in the eyes of the beholder: decreasing challenging behaviors -- 8. Less can be better: interval recording and time sampling -- 9. Will this never end? Measuring duration, latency and intensity -- 10. Are we there yet? Data collection and beyond.