Provides a history of the toy and game industry and profiles seven people who have succeeded in that realm.

Milton Bradley : the checkered game of Life -- Albert Spalding : Spalding Sports Worldwide -- Joshua Lionel Cowen : Lionel trains -- Ruth Handler : Mattel and the million dollar doll -- Ole Kirk Christiansen : Lego -- Hiroshi Yamauchi : Nintendo -- Gary Gygax : TSR Hobbies, Inc., and Dungeons & Dragons.