In Vancouver, entrepreneur Michael Bentley is selling SierraSil, a mineral supplement promising improved mobility. In Dartmouth, Marc St-Onge and his company Ascenta Health have found a way to make healthy omega-3 fish oil taste good. And in Ontario, Julie Arora launched Mom's Healthy Secrets cereal, her line of ultra-healthy breakfast cereals, after taking a $100,000 loan from the bank of Mom and Dad. Now, she's on a mission to get Mom's onto the shelves of a grocery store near you". The "my first million" segment profiles David Patchell-Evans, founder & CEO of GoodLife fitness clubs.

Originally broadcast on the television program Fortune hunters. Title from container. Alternate Title: Hot trend, tough market.