This episode follows the fierce competition in the food industry. Last year alone, a staggering 18,000 new products were developed for our supermarket shelves. Food manufacturers are in a battle to win consumer loyalty like never before. Exotic, organic and fair-trade are on everyones lips. Large grocers must stay atop trends to compete with smaller, specialty food boutiques. And new to the game are the locavores an increasingly important collection of farmers, urbanites and chefs who favour locally grown produce.