The National's senior business correspondent, Amanda Lang, follows one Canadian product to examine the impact of purchasing goods made closer to home. From the factory floor to the retail counter, the Village Bag made by Roots impacts eight sectors of the economy and employs hundreds of workers. With Canada importing $8 billion a year in apparel, Roots is bucking the trend by staying Canadian.

Originally broadcast on the CBC program The National in 2010. Digital term end August 31, 2017. Also available at curio.ca.

1. Introduction. 2. Where the money goes. 3. Competing globally.