Item Detail Information
Fostering brands
DVD
Fostering brands
Copies
1 Total copies, 1 Copies are in, 0 Copies are out.
This episode looks at how governments and strategic investors work to nurture and protect brands. Patents, copyright, and intellectual property laws are necessary to protect brand’s image—as well as the wealth created by product manufacturing and sales.
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Subjects
Brand name products--Marketing.
Patents (International law)
Intellectual property (International law)
Product design.
Ethics--Business.
Closed captioning.
Documentary films.
Marketing, Grade 11
Business Studies - General Business
Canadian and International Law, Grade 12
Language
English
Series
Secrets of branding Episode #8
Secrets of branding.
Dimensions
4 3/4 in.