In a time when giant department stores and supermarkets dominated the Japanese retail industry, two businessmen discovered a new type of small retail store flourishing in America. Called a "convenience store," it was a new concept to the Japanese. Intrigued by this new idea and convinced that it would succeed in Japan as well, the two men put together a project team of fifteen members, all virtual novices to the retail trade, to bring this venture to their land.

"The novices who innovated the convenience store, the retail revolution of Seven Eleven." Statement of responsibility from cover. Originally published in Japan in 2001 by Ohzora Publishing Co. "Native manga, read right to left"--P. [4] of cover.