Discover how the company started by developing a unique way to sell books and grew into a giant of the e-commerce industry.

The "everything" Store -- The Birth of the Business -- Investing in the Future -- Amazon Goes Public -- Dot-com Boom and Bust -- Beating the Competition -- The Competitive Edge -- Improving the Customer Experience -- Life at Amazon HQ -- Never Standing Still -- The Battle for e-books -- What Does the Future Hold for Amazon? -- Market a New Amazon Service.