Looks at the history of the electronics giant, its founder, Lee Byung-chul, and how the company rose to the top of the market.

A global brand: Samsung today -- Samsung starts out -- The global arena -- A new management style -- Creating a market for electronics -- Building the Samsung brand -- Samsung v Sony -- Overcoming recession and scandal -- Sponsorship -- The consumer culture -- The secrets of Samsung's success -- Samsung's future -- Market a new Samsung product.