The popular blogger and author of the best-selling "You Are Not So Smart" shares more discoveries about self-delusion and irrational thinking, analyzing 15 additional ways people routinely fool themselves in areas ranging from attraction and time wasted to best intentions and the true price of happiness.

"How to conquer mob mentality ; How to buy happiness ; And all the other ways to outsmart yourself." -- Jacket.

Self-delusion -- Narrative bias -- The common belief fallacy -- The Benjamin Franklin effect -- The post hoc fallacy -- The halo effect -- Ego depletion -- The misattribution of arousal -- The illusion of external agency -- The backfire effect -- Pluralistic ignorance -- The no true Scotsman fallacy -- The illusion of asymmetric insight -- Enclothed cognition -- Deindividuation -- The sunk cost fallacy -- The overjustification effect -- The self-enhancement bias.