"Entrepreneurs are a vital component of a successful economy. They can create jobs and help keep money in their local communities. What is Entrepreneurship? explains the risks and rewards involved for entrepreneurs as they work to bring innovative ideas to life and make their mark on the business world. This title outlines key steps involved in starting, managing, and growing a small business, including research and idea development, writing a business plan, managing financial input and output, and planning for growth. Biographical snapshots highlight the innovative thinking, perseverance, problem-solving skills, and other traits essential to the entrepreneurial spirit."-- Provided by publisher.