After witnessing the 9/11 terrorist attack in New York City, "J.J. Keki, a Ugandan musician and coffee farmer ... was determined to find a way for people who held different religious beliefs to work together. He saw that the neighborhood children [in his village], from Jewish, Muslim, and Christian families, played with one another without a care about religion. Why not enlist their parents, all coffee farmers like himself, in a cooperative venture around a shared goal?"--Amazon.com.