After Steve Jobs was unceremoniously dismissed from Apple in the early 1990's, while building his failed competitor NeXT, he made a side bet to develop a little-known, barely profitable video graphics company called Pixar. Jobs called Lawrence Levy, a Harvard-trained attorney, in the hope that Jobs could somehow persuade Levy to join forces with him in his quest to energize Pixar. Despite Pixar's very modest beginnings, Levy, Jobs, and studio chief Ed Catmull were able to shape it into the world's most creative motion picture company. An account of those early beginnings at Pixar, one of Hollywood's great success stories.

Includes index.