The old saying, "People don't plan to fail, they fail to plan," rings especially true when it comes to creating a company. This video helps aspiring business owners plan to succeed, with advice from veteran entrepreneurs on clarifying goals, identifying the strengths and weaknesses of a potential enterprise, and establishing a realistic pathway to prosperity. Challenging the viewer to take a serious look at his or her own ability to take risks, manage an organization, and go toe-to-toe with competitors, the program offers insight into market exploration, determining a viable market niche, gauging the level of need for a product or service, learning about one's customer base, and deciding on the most appropriate business structure. Writing a detailed and comprehensive business plan is also a major topic.

Encoded with permission for digital streaming by Infobase on October 02, 2011. Learn360 is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.

Entrepreneurship (1:51) -- Qualities of Entrepreneurs (5:42) -- Entrepreneurial Skills (4:47) -- Finding Your Niche & Customers (3:39) -- Your Business Structure (2:46) -- Corporate Business Structures (2:30) -- Business Plan (2:49) -- Business Planning (1:22) -- Credits: 'Planning Your Business: Research, Goals, and Business Plans' (1:01).