If you think "bait and switch" is a fishing tip, you have a lot to learn about advertising! Viewers will learn how to make good buying decisions by spotting advertising ploys including: celebrity endorsement, customer testimony, emotional appeal, unproven claim, surgency and more.

Originally released by Learning Zone Xpress, 2006. Streaming video file encoded with permission for digital streaming by Infobase on May 02, 2015. Also available as DVD (DVD996).

Why Do People Buy? (4:23); --Marketing Techniques (5:52); -- Advertising Without Advertising (5:06); -- Be a Smart Consumer (2:18); .