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How Color Influences What You Buy
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How Color Influences What You Buy
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Research suggests that color or no color can be used strategically to change how consumers feel about a product.
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Authors
American Institute of Physics
Infobase
Subjects
Color--Physiological effect.
Color in advertising.
Color in marketing.
Consumers.
Photography.
Marketing.
Advertising.
Media Literacy, Grades 7-8
Language
English