Chipotle is a company that broke all the fast food rules, turning a small eatery into an 11-billion-dollar, 14 thousand store chain. Bloomberg television takes you behind the counter to see how this company keep customers lining up.

Originally released by Bloomberg , 2013. Streaming video file encoded with permission for digital streaming by Infobase on November 21, 2017.

Rise of Chipotle (2:14); --Chipotle Goes Independent (5:45); -- People Culture of Chipotle (6:43); -- Unconventional Marketing (3:40); -- Expanding the Chipotle Model (3:43); .