Jeff Bezos didn’t just invent online shopping; he almost single-handedly turned it into a 34-billion-dollar enterprise. With the launch of Amazon.com in 1994, Bezos put online shopping on the map, and Amazon.com has sold every product imaginable since the company’s inception. Amazon began as a bookstore, expanding into dozens of product categories and forcing the world’s biggest retailers to rethink their business models, ultimately changing the way people shop. An inventive risk-taker, Bezos has never shied away from challenges, investing huge amounts of capital in his ventures, often taking a hit before seeing profits soar. Bezos is ranked one of the richest men in the world. In 2011, Forbes Magazine estimated his worth at $18.1 billion. Interviews include former Amazon employees James Marcus and Eric Best, tech entrepreneur Esther Dyson, Zappos CEO Tony Hsieh, Wired Magazine editor-in-chief Chris Anderson, and ex-Harper Collins CEO Jane Friedman.

Originally released by Bloomberg , 2011. Streaming video file encoded with permission for digital streaming by Infobase on November 21, 2017.

Jeff Bezos: Early Years (2:03); --Jeff Bezos: Starting Amazon.com (2:50); -- Jeff Bezos: Attention to Detail (2:29); -- Jeff Bezos: Going Public (2:08); -- Jeff Bezos: Dot Com Crash (2:37); -- Jeff Bezos: Growth and Exploration (3:10); -- Jeff Bezos: E-Books (5:29); -- Jeff Bezos: Product Expansion (2:31); -- Credits: Jeff Bezos (0:42); -- Amazon's Jeff Bezos (0:48); -- Amazon's Jeff Bezos (0:57); .