LEGO, the company known by kids and parents alike for its colorful building bricks, is hugely successful. Over the last four years, it has enjoyed double digit growth. Just ten years ago, the company was losing nearly a million dollars a day. Bloomberg traveled to the company’s headquarters in Denmark to get a glimpse into LEGO’s history, its production, its fans, the LEGO family billionaires, and the young boss who rebuilt one of the world’s most loved toy companies.

Originally released by Bloomberg , 2014. Streaming video file encoded with permission for digital streaming by Infobase on November 21, 2017.

History of Lego (5:45); --Lego's Big Turnaround (4:18); -- Engaging the Community (3:42); -- Creating the Lego (5:46); -- Expanding into Global Markets (1:36); .