Sometimes there's no easy way to reach an important networking contact face-to-face. You can reach out to them via phone, social media—or e-mail. Try these techniques for using the most popular communications system to make and maintain network contacts.

Originally released by Cambridge Educational, 2018. Streaming video file encoded with permission for digital streaming by Infobase on April 12, 2018.

Ferguson's Career Tips: 4 Tips for Writing Networking Emails (2:18); .