A cover letter should make your case for what benefits you would bring to a prospective employer. But hiring managers spend only a few seconds reading them. Master the basics of writing a cover letter to improve the odds in your favor during your job search.

Originally released by Cambridge Educational, 2018. Streaming video file encoded with permission for digital streaming by Infobase on April 12, 2018.

Ferguson's Career Tips: Cover Letter Basics (2:12); .