Cover letters should be succinct and focused on what you can offer a prospective employer. What you don't say in a cover letter can be as important as what you do. Here are some key things to avoid.

Originally released by Cambridge Educational, 2018. Streaming video file encoded with permission for digital streaming by Infobase on April 12, 2018.

Ferguson's Career Tips: 3 Phrases to Delete from Your Cover Letter Now (2:10); .