In this program, viewers learn to engage customers by focusing on what they love and by avoiding what they hate. They are challenged to assess their current methods and style and apply the principles uncovered by the latest behavioral studies that show why people buy and why they don't. Topics in this video include how to avoid turning a customer off, how to engage the customer's interest, how to influence customer behavior, and how to avoid over-promising and under-delivering.

Encoded with permission for digital streaming by Infobase on October 07, 2012. Learn360 is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.

What Do Customers Love? (2:55) -- What Do Customers Hate? (3:08) -- What Do Customers Love? (5:37) -- Credits: What Customers Love and Hate: Sales and Service Masterclass (0:33).