Three generations are now in the workplace, and the youngest - Generation Y - is making its mark. Having grown up with technology and instant communication, the people of this generation are digital natives. This program helps viewers understand the characteristics of Generation X and Baby Boomers, understand the needs of Generation Y, and strategies for managing and making changes to attract and retain Generation Y.

Encoded with permission for digital streaming by Infobase on November 11, 2012. Learn360 is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.

Introduction to Generation Y (1:36) -- Generational Change (1:31) -- Who is Generation Y? (1:44) -- Attracting and Retaining Gen Y (3:30) -- Managing Strategies Part I (1:06) -- Managing Strategies Part 2 (2:51) -- Managing Strategies Part 3 (3:56) -- Conclusion (0:49) -- Credits: Managing Generation Y (0:40).