How can evidence be presented for maximum effectiveness in arguments? Simply laying it all out is not always enough, but hiding parts of it is not the answer, either. This program begins by illustrating the meaning and significance of evidence and the presentation of evidence in numbers, percentages, rates, and over time. An argument against zoos then gives viewers the opportunity to evaluate how evidence is used to support the arguments being made. Author Roy van den Brink-Budgen (Critical Thinking for Students) then provides his analysis of the zoo case study.

Encoded with permission for digital streaming by Infobase on February 27, 2013. Learn360 is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.

Need for Interpretation (0:42) -- Alternative Interpretations and Evidence (2:36) -- Presentation of Evidence (1:54) -- Misleading Statistics (2:30) -- Case Against Zoos (3:49) -- Disputing Zoos' Value (3:34) -- Credits: Evidence in Argument: Critical Thinking (0:26) -- Measuring Cruelty (1:47) -- Danger of Long-Term Studies (2:00) -- Problematic Generalization (1:17) -- Contradictory Argument (1:09) -- Zoos' Reintroduction Programs (1:55) -- Burden of Proof (1:04) -- Credits: Evidence in Argument: Critical Thinking (0:07).