The World Health Organization defines health promotion as the process of enabling people to increase control over their health and its determinants, and thereby improve their health. Referencing the WHO's Ottawa Charter for Health Promotion, this program takes a close look at lifestyle approaches, preventive medical approaches, and public health approaches to health promotion. The importance of integrated health promotion involving educational initiatives, a variety of media approaches, the expansion of health-friendly environments, government support, and ongoing medical research is stressed.

Encoded with permission for digital streaming by Infobase on June 04, 2011. Learn360 is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. Instructional materials available online.

What Is Health Promotion? (4:58) -- Ottawa Charter (5:40) -- Lifestyle Approaches to Health Promotion (3:28) -- Preventative Medical Approaches to Health Promotion (6:47) -- Public Health Approaches to Health Promotion (2:59) -- Health Promotion: Conclusion (0:47) -- Credits: Strategies to Promote the Health of Individuals (0:39).