What does it mean to be an industry leader in the 21st century? Having the greatest market share is no longer enough-a successful business must now set an example as a good corporate citizen. This program examines key policies and practices that integrate ethics and responsible management into all aspects of business operations. Viewers are introduced to Australia's Corporate Responsibility Index, or CRI-a useful model for systems designed to measure and reinforce ethical and environmentally friendly commerce. Case studies of two companies, Toyota Australia and Energy Australia, illustrate how the CRI and its guidelines play out in real-world situations.

Encoded with permission for digital streaming by Infobase on June 03, 2009. Learn360 is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.

Business Responsibilities (2:59) -- Business: Social Responsibility (2:28) -- Ethical Business Practices (1:33) -- Corporate Responsibility Index (CRI) (5:07) -- Business Practice and Policies (5:09) -- Ethical Operations Management (3:29) -- Benefits of Ethics and Social Responsibility (4:39).