Organizations are becoming more interested in innovation and creativity, but how can these practices be fostered? Psychologist Peter Quarry interviews Yvonne Adele and investigates practical ways to help staff access creative thinking. Topics include: what is innovation, defining the business challenge, and creative brainstorming exercises.

Streaming video file encoded with permission for digital streaming by Infobase on July 17, 2015.

Fostering Innovation --(4:02) -- Brainstorming Process -- (4:54) -- Brainstorming Process: Part 2 -- (5:42) -- Brainstorming Locations -- (1:05) -- Credits: Creative Brainstorming for Innovation -- (0:24).