It is not just about price; businesses need to negotiate more effectively with suppliers. Psychologist Eve Ash reminds us to be factual, clear, fast, persistent, and avoid common mistakes. She offers practical tips and five steps to negotiate with new and existing suppliers. Steps include: establish the proposed deal, research the options, know the suppliers, conduct negotiations, and document the agreement.

Streaming video file encoded with permission for digital streaming by Infobase on July 17, 2015.

Reasons to Negotiate --(2:52) -- Essential Steps for Negotiation: Steps 1 and 2 -- (3:55) -- Essential Steps for Negotiation: Step 3 -- (2:32) -- Essential Steps for Negotiation: Step 4 -- (3:05) -- Essential Steps for Negotiation: Step 5 -- (1:28) -- Credits: Negotiating With Suppliers -- (0:52).