With online purchases becoming the standard way of shopping for many people, Internet-based businesses now make up a highly lucrative sector of the global economy. As this program shows, the setup and operation of an online business has never been more attractive thanks to companies like Amazon and eBay and social media sites such as Twitter and Facebook. The program explores different types of online business opportunities, the importance of a business plan, essential tools needed to set up an online business, and marketing strategies such as viral marketing and search engine optimization. Two successful online business operators also share some of their experiences in setting up an Internet business. Produced in Australia.

Learn360 is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. Encoded with permission for digital streaming by Infobase on June 06, 2012.

Types of Online Business Opportunities (1:25) -- Types of Online Businesses (2:25) -- Getting Started - The Business Plan (2:33) -- Financing Your Online Business (1:48) -- Setting Up Shop (2:47) -- The Launch (1:03) -- Operating Your Online Business (2:25) -- SEO - Search Engine Optimization (2:17) -- Common Pitfalls (3:35) -- Credits: Starting an Online Business (0:36).