As a marketing medium, the Internet now ranks ahead of TV, radio, and print as the preferred marketing method for businesses, brands, and organizations around the world. As a result, understanding and implementing online marketing strategies has become essential for anyone in business. From small and medium enterprises to multibillion-dollar corporations, online marketing must be included in any marketing strategy. This program contains interviews with online marketing experts and professionals as it explains and analyzes a range of concepts-such as search engine optimization, pay-per-click, viral and email marketing, and coordinating an online marketing campaign. Specific case studies will help students develop essential skills and knowledge for a future on the wild frontier of the online universe.

Streaming video file encoded with permission for digital streaming by Infobase on June 06, 2012. Learn360 is distributed by Infobase for Films for the Humanities and Sciences, Cambridge Educational, Meridian Education, and Shopware.

Online Marketing Strategies (3:38) -- SEO Marketing and Pay per Click (3:33) -- Viral and Email Marketing (2:27) -- An Online Community Approach (4:19) -- Why Market Online? (3:50) -- Credits: Online Marketing Strategies (0:30).