Your product is set to go worldwide, but what if it doesn't have global appeal? Going global in business requires thorough research into demographics, culture and religion, politics, economics and law to identify viable international markets and suitable marketing strategies. In this program, experts Kathleen Griffiths (RMIT) and Simon Kanat (Ted Baker Downunder) explore key areas to consider when identifying global markets.

Originally released by Video Education Australasia, 2016. Streaming video file encoded with permission for digital streaming by Infobase on January 19, 2017.