Global brands - they might be the same wherever you go, or they might be different. They might also vary considerably in price and how they're positioned from country to country. Experts Kathleen Griffiths (RMIT) and Simon Kanat (Ted Baker Downunder) provide insights into different factors that determine products, their pricing and positioning in global markets.

Originally released by Video Education Australasia, 2016. Streaming video file encoded with permission for digital streaming by Infobase on January 19, 2017.