Valuable commentary from Michael Schiffner and retail sales manager Gayathri Buur-Jensen takes viewers through some useful recommendations about how to maximize sales through effective and efficient use of the telephone. Topics in this program include when to call; how to log each contact; leaving clear, simple messages; using telephone and SMS technologies to obtain catalog orders and advertise promotions; and setting a personal voicemail greeting.

Encoded with permission for digital streaming by Infobase on October 07, 2012. Learn360 is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.

Importance of the Phone in Business (5:16) -- Phone Messages (1:34) -- Follow-Up Calls (2:24) -- Voicemail Message (1:17) -- Tracking Phone Calls (1:01) -- Text Messages (1:07) -- Credits: The Phone as a Friend: Sales and Service Masterclass (0:33).